7 Interesting Content Tricks on TikTok
Tips for Making Effective TikTok Videos for Creator Content
TikTok has become a very popular platform among content creators, both individuals and institutions. In building success in TikTok, video quality is one of the main aspects that need to be considered. Here are some tips that you can apply to make TikTok videos that are effective and interesting.
Use full screen video format
One of the important things in creating TikTok content is using full screen video formats. TikTok relies on an immersive visual experience, so videos with a 9:16 vertical aspect ratio tend to get more impressions than videos with other formats. If you have existing materials, you can use the editing tools provided by TikTok to customize the content according to the format of this platform.
Add an interesting sound
Sound becomes an important part of TikTok content. Whether it’s in the form of music, narration (voiceover), or a combination of both, voice can reflect the brand identity while conveying product information effectively. For advertising purposes, TikTok provides a commercial music library that contains royalty-free tracks that can be directly used in the application.
Create short and effective content
The duration of the video must be in accordance with the message you want to convey. In general, short content is more effective in attracting the attention of the audience. In-feed TikTok ads usually last between 5 to 60 seconds, with an ideal duration ranging from 21 to 34 seconds. Make sure your main message is conveyed clearly and quickly.
Simple but quality content production
Creating TikTok content doesn’t always require a big budget. With the phone camera and the built-in effect feature, you can already produce authentic and worthy video. Although the process is simple, quality must still be considered. Most of the best-performing videos on TikTok have a minimum resolution of 720p.
Show and tell a business message
To deliver a business message effectively, use a visual approach that suits TikTok’s style. Some of the ways that can be applied include:
- Send the message directly to the camera.
- Add VoiceOver, both with original voice and speech-to-text features.
- Use short, informative text.
- Include Closed Caption (CC) to make content more accessible.
Take advantage of the trend as an inspiration for creativity
Observe popular videos on TikTok to find inspiration in creating ad content. Popular trending features can help you track interactive hashtags featuring rising content. By utilizing the trend, your content will be more easily recognized and accepted by the audience.
Collaboration with TikTok Creators
TikTok creators have a good understanding of how to make branded content stand out. Through the Tiktok Creator Marketplace, you can choose thousands of creators with various price ranges. The filter feature allows searching by topic, number of followers, location, and more to find the right creator in conveying your brand story. This collaboration can increase the visibility and credibility of your content.
