Far beyond the times! HTC One M8: The first ‘blur’ camera phone in the market
technology that is too fast for time
The world of technology often leaves ironic stories about innovations that are born too soon. One example is the HTC One M8, a flagship phone that was released in 2014. Despite having features that are now the standard of the modern smartphone industry, the HTC One M8 actually failed in the market.
At that time, when competitors were still competing to introduce large megapixel numbers, HTC actually took a bold step by introducing ultrapixel technology. Instead of pursuing high resolution, HTC focuses on sensors capable of capturing more light. As a result, the performance of photography in low light conditions belonging to the HTC One M8 far outperformed other cellphones in its time.
Pioneer of Dual Camera and Bokeh Effect
Based on the information obtained, the most revolutionary feature of the HTC One M8 is the presence of a dual camera on the back. Interestingly, the function of the second camera is not for zoom, but as a depth sensor (depth sensor). This technology allows the user to set the focus point and give the background effect of a blur (bokeh) after the photo is taken. This feature is now known as Portrait Mode on the latest iPhone or Android devices.
Apart from offal, the HTC One M8 design is also known to be very premium with full metal material that gives a sturdy and luxurious impression when held. Many observers think the feel of this device is much more classy than other top phones in that period.
Why did this visionary product fail?
The failure of the HTC One M8 is suspected to be due to several crucial factors. First, the unpreparedness of the market in receiving technology education. People in 2014 still have the stigma that the quality of the camera is directly proportional to the size of the megapixels. HTC’s decision to only use 4 UltraPixel resolution makes consumers feel that this product is left behind by specifications.
Second, marketing strategies are less aggressive than tech giants such as Samsung and Apple. Even though it has a product that is technically superior, the message of innovation does not reach the minds of consumers broadly.
Features that are now standard
Now, almost all the features that used to be considered “failed” on the HTC One M8 ranging from dual cameras, portrait modes, to light optimization have become a mandatory standard for every smart phone. HTC One M8 actually does not fail because of poor quality, but because it is too advanced for its era.
