TikToker’s salary soared, the highest compared to YouTube and Instagram

TikTok Increases Creator Profit Sharing by 90 Percent

TikTok recently announced a significant change in the revenue sharing system for creators in the United States and Canada. With the latest policy, the creator will receive up to 90 percent of the total subscription earnings (subscription earnings), which makes TikTok the highest profit-sharing social media platform compared to its main competitors such as YouTube and Instagram.

TikTok’s new scheme

Starting October 1, 2025, TikTok raised the base of creator’s revenue from 50 percent to 70 percent. Meanwhile, TikTok itself only gets 30 percent of net income after deducting application store costs. In addition, the creator is also entitled to an additional bonus of up to 20 percent, so the total income can reach 90 percent.

Previously, TikTok only gave 50 percent of basic income to creators, while the rest went into TikTok’s pockets. A performance bonus of 20 percent can be added, so that the maximum creator only gets 70 percent. With this new scheme, creators now have a greater opportunity to increase their income.

Requirements to get maximum profit sharing

To qualify for a share of income of up to 90 percent, creators in the United States and Canada must meet several minimum criteria. Here are the conditions:

• Have a minimum of 10,000 active followers
• reached 1 million videos in the past month

Creators who meet both requirements will automatically get a basic share of 70 percent. An additional 20 percent bonus is given based on the performance of the content, such as the level of engagement (engagement rate), the number of active viewers, to the audience’s activity during a certain period.

In addition, TikTok said that this bonus could be influenced by the creator’s participation in the “Performance Challenge” or the achievement of a special milestone, which was previously used to drive post frequencies and live streaming activities.

Purpose of maintaining the creator

This new policy emerged in the midst of intense competition between platforms to attract and maintain content creators. In recent months, TikTok has faced uncertainty regarding the threat of operational bans in the US and the ownership restructuring process. This is due to the Protecting Americans from Foreign Adversary Controlled Applications Act which requires ByteDance (the parent of TikTok) to make TikTok as an independent company in the US or sell it to non-Chinese companies.

Once the situation has stabilized, TikTok seems to be moving fast to ensure the creators stay on the platform. This move is also a strong signal for competitors such as YouTube and Instagram, which currently only offers a revenue sharing of around 70 percent for creators.

Superfan Subscription Monetization Model

This new policy also reinforces the SuperFan Subscription subscription model, where creators can sell exclusive access to fans through special content, livestreams, or private chats. This monetization model is said to be the backbone of the TikTok creator ecosystem, because it can turn fans into direct financial supporters, and creators into small independent businesses.

Although this new policy only applies to creators in North America and Canada, there is no further information whether this policy will be expanded to other regions, including Indonesia or not. What is clear, creators outside North America and Canada still adhere to a 50 percent profit sharing plus a 20 percent performance bonus.