how to make an interesting shutterstock description

AAre you a photographer or graphic artist who wants to sell your work on Shutterstock? One of the keys to increasing your sales is to have an interesting and relevant description for every work you upload. A good description not only helps potential buyers find your work, but also influences their decision to buy. In this article, we will provide a step-by-step guide on how to create an effective Shutterstock description.

What is Shutterstock’s description?

Before we discuss further, let’s understand what the Shutterstock description is. Descriptions are short texts that you add to each of your works on the Shutterstock platform. It provides additional information about your work, such as the subject, style, or concept associated with the image or video. Description also plays a role in SEO optimization (search engine optimization) on the Shutterstock platform, which can help your work more easily found by potential buyers.

how to make a shutterstock description

Step 1: Get to know your work well

Before you start writing a description, make sure you really know your work. Consider the following elements:

• Main subject: What is the main focus in your work? For example, is it a human portrait, natural landscape, or vector illustration?
• Artistic style: How do you describe the artistic style of your work? Is it realistic, abstract, or minimalist?
• concept or message: Is there a special message or concept that you want to convey through this work?
• color and composition: Are there any dominant colors or compositions that are unique in your work?

Understanding these elements well will help you write more relevant and interesting descriptions.

Step 2: Create a short and clear description

Your description should be concise and clear. Shutterstock limits the description to 200 characters, so you must disclose the information correctly within this limitation. Try to summarize the main subject, artistic style, and other key elements in a brief description.

Step 3: Use Relevant Keywords

Keyword or Keywords is the key to SEO optimization in Shutterstock. Choose keywords that are very relevant to your work. If you sell flower images, keywords such as “beautiful flowers,” “flower garden,” or “natural flora” may be suitable. Be sure to include the main keyword in your description.

Step 4: Use interesting and descriptive language

Use interesting and descriptive language to explain your work. Avoid descriptions that are too general or ordinary. Try to create a strong mental image for potential buyers. For example, if you sell a photo of the sunset on the beach, you can write a description like this: “The golden sun sets on the white sand beach.”

Step 5: Avoid grammatical errors and spelling

Be sure to check for grammar and spelling errors before you upload your description. These mistakes can reduce the professionalism of your work.

FAQs Related to How to Create a Shutterstock Description

1. How many keywords should I use in the Shutterstock description?

Ideally, use about 5-7 keywords that are most relevant to your work. Don’t have too many keywords to keep the description looking natural.

2. Do I need to repeat the keywords in the description?

No need. Just mention the keywords naturally in the description without overdoing it.

3. How can I maximize the visibility of my work in Shutterstock?

In addition to making a good description, make sure you also upload high-quality works, and stay active by uploading new works regularly.

By following this guide, you can create an effective Shutterstock description for your works. Remember that a good description can help you increase the visibility and sales of your work on this platform. Happy uploading your work and good luck!

Note: Be sure to check the latest guidelines and policies of Shutterstock related to the description and metadata of your work, because these requirements may change from time to time.

some examples of photo descriptions for shutterstock in English

1. Landscape with Majestic Mountains: A breathtaking landscape featuring towering snow-capped mountains against a clear blue sky. Perfect for outdoor and adventure-themed designs.
2. Vibrant Cityscape at Night: An Energetic Cityscape Illuminated by Neon Lights, Capturing the Vibrant Nightlife of a Bustling Metropolis.
3. Close-up of Colorful Exotic Flowers: a macro shot of exotic flowers showcasing their vibrant colors and intricate details. Ideal for Botanical and Nature-Inspired Projects.
4. Happy Family Picnic: a heartwarming image of a joyful family enjoying a picnic in the park, complete with a checkered blanket and a basketball of delicious food.
5. Business Meeting in Modern Office: a professional setting with businesspeople engaged in a productive meeting in a sleek, modern office space.
6. Adorable Puppy Playing in Garden: A Cute Puppy Frolicking in a Lush Garden, Capturing the essence of playfulness and outdoor fun.
7. Abstract Geometric Background: an abstract background featuring a mesmerizing arrangement of geometric shapes and vibrant colors, perfect for contemporary designs.
8. Zen Meditation and Yoga: a serene image of a person meditating by a tranquil lake surrounded by nature, evoking a sense of calm and mindfulness.
9. Delicious Gourmet Food Platter: a mouthwatering assortment of gourmet dishes beautifully presented on a wooden platter, ideal for food and restaurant-related projects.
10. Astronaut Floating in Space: an awe-inspiring decision of an astronaut floating in the infinite expanse of outer space, symbolizing exploration and discovery.