Youtube ads appear when the video is paused

YouTube, the world’s largest video platform, is back to bringing controversial innovations. From now on, YouTube ads appear when the video is paused by the user. This step is part of an experiment that has been running since last year, and has now been decided to be widely applied to all users. Is this how YouTube forces users to subscribe to YouTube Premium for 69 thousand rupiah per month?

History of Ads on Youtube: From Skipable to Unskippable

Since its inception, YouTube has become an online video platform that is popular because it can be accessed for free. However, to maintain its sustainability as a business, YouTube put ads into its video content. Initially, the ads shown were Skipable, which means the user can skip the ad after a few seconds. But over time, ads also appeared Unskipable, which is impassable.

Users are starting to feel frustrated because of the more and more ads that are difficult to avoid. For those who don’t want to see ads at all, YouTube offers a solution by subscribing YouTube Premium. With a monthly fee of 69 thousand rupiah for individual packages and 139 thousand rupiah for family packages, users can enjoy videos without ads, download videos to watch offline, and playback features in the background.

However, for those who are reluctant to pay the subscription fee, now a new challenge comes: Ads that appear when the video is paused.

Advertisement When Video Is Paused: Controversial New Steps

According to a report from The Verge, YouTube officially launches ads that appear when the video is paused for all users. Previously, this was only part of an experiment run by YouTube since last year. Now, the experiment is considered successful by the company, because there is a strong response from both advertisers and viewers, even though on social media negative responses dominate.

Most users feel that this is a cunning way to make them more distracted and finally subscribe YouTube Premium. This can be seen as a form of subtle “coercion” for users to spend money to avoid increasingly uncomfortable experiences.

“strong response” of users and advertisers

YouTube claims that they see a “strong” response from users and advertisers associated with ads on paused videos. However, not all strong responses are positive. Many users have complained about this on social media, calling it a compelling and disturbing move.

On the other hand, advertisers see a new opportunity to reach the audience in a different way. When the video is paused, the screen becomes an “empty space” ideal for displaying ads without disrupting the live viewing experience. However, for most users, this is actually considered an additional nuisance.

worsening user experience?

According to YouTube, the ads that appear when the video is paused are designed to create a “less annoying” experience. But is this really a good step to improve user comfort?

When viewed from the user’s perspective, watching videos on YouTube has become an experience filled with ads. Many videos are now filled with ads at the beginning, in the middle, and at the end of the video. There are even ads Unskipable More and more appear, making the viewing experience even more disturbed. Coupled with content creators who often include Sponsorship straight into their video, the user feels as if there is no way out of the ad, except by paying YouTube Premium.

With the emergence of ads when the video is paused, this can actually worsen the user experience, especially those who are already bored with the many ads.

Impact on content creators: more ads, more money?

One of the big questions that arise is, will content creators benefit from this additional ad? Though advertisement#ATFP_CLOSE_TRANSLATE_SPAN# When the video is paused provides more space for advertisers, there is no guarantee that content creators’ income will also increase significantly.

In fact, more and more content creators are relying on Sponsorship Outside of YouTube ads to make money. Some creators even put ads directly into their videos, apart from the ads shown by YouTube. This is an indication that the creator does not always get a fair share of ad revenue on this platform.

On the other hand, for users, the more ads they have to watch can reduce interest in watching the creator’s content. This can have a negative impact on the number of viewers and the engagement of the creator, which can ultimately affect their income.

Is there a way to avoid ads on YouTube?

For users who don’t want to be bothered by ads while watching videos on YouTube, there are several solutions. The most obvious is to subscribe YouTube Premium. At a cost of 69 thousand per month, users can enjoy videos without ads, both on desktop and on mobile devices. In addition, YouTube Premium also offers additional features such as downloading videos and playing videos in the background.

However, there are also other options for those who do not want to spend money. Some users choose to use ad blocker in their browser. With Ad Blocker, users can block ads that appear on YouTube videos, including sponsorship ads that are entered directly by the creator into their videos. However, the use of ad blockers is arguably a violation of YouTube policies, and there is a risk that this feature will not always be effective in the future.

The future of YouTube: Business, Entertainment, and User Convenience

YouTube’s move to display ads while the video is paused shows how the platform is increasingly focused on business and monetization aspects. YouTube is no longer just a free entertainment platform, but also a money-making machine that relies on advertising as its main source of income.

However, this step also invites questions about the balance between business interests and user convenience. For most users, YouTube has become a platform full of ads. Adding ads when the video is paused might encourage more people to subscribe YouTube Premium, but it can also make some users leave this platform to look for other more convenient alternatives.

On the other hand, for YouTube, this step is a way to increase revenue from ads. As more and more advertisers are interested in more personalized ads and don’t interfere with watching, YouTube may see great potential in displaying ads when the video is paused.

Conclusion: Will ads on paused videos work?

In the end, only time will tell whether YouTube’s steps to display ads when the video is paused will work or not. For users, this step may be annoying, but for advertisers, this is a new opportunity to reach the audience in a different way.

For YouTube, the success of this step will be measured by how much ad revenue increases and how many users ultimately decide to subscribe YouTube Premium. However, if too many ads actually make users leave the platform, YouTube may need to reconsider its strategy.

One thing is for sure: users now have to be smarter in managing their viewing experience on YouTube, either by choosing to subscribe to a premium, using ad blockers, or more patiently with the increasing number of ads that appear.