Affordable HP AI: HP NPU Laptops and Desktops That Shake the Indonesian AI Market

5 August 2025

3 menit membaca

HP Omnibook Ultra and HP Omnistudio X27: AI technology in the entry-level segment

HP is now introducing two superior products that bring artificial intelligence (AI) technology to the entry-level segment. Both of these devices, namely the HP OmniBook Ultra and the HP Omnistudio X27, are equipped with a Neural Processing Unit (NPU) that is capable of carrying out AI execution locally without having to rely on cloud services. At an affordable price, HP offers a quality AI experience without draining the wallet.

HP Omnibook Ultra 14 – AI Next-Gen Laptop with Efficient NPU

The HP OmniBook Ultra 14 is an AI laptop designed to provide maximum performance with good power efficiency. This product uses the AMD Ryzen AI (Ryzen AI 9 365 or HX 375) chipset which is equipped with an NPU of up to 55 tops. The ability of this NPU is able to accelerate AI with almost equivalent performance to a flagship laptop.

The screen of the HP Omnibook Ultra has a size of 14 inches with a resolution of 2.2K IPS and an aspect ratio of 16:10. This screen is also equipped with a touchscreen feature and the ability to cover 100% sRGB colors. For RAM and storage, this device can be installed up to 32 GB LPDDR5X and SSD Gen4 NVME up to 2 TB.

In terms of productivity, the HP Omnibook Ultra is equipped with a 9 MP AI camera with Poly Camera Pro features, a special copilot button, HP Fast Charge, and a battery life of up to 21 hours. Prices start from IDR 27,999,000 in Indonesia.

Some users on Reddit convey their real experience about the HP Omnibook Ultra. One comment said that “the deal is about $900–999 trading with 32 GB of RAM, Ryzen AI 9, Thunderbolt 4—because it’s an Omnibook Ultra HP laptop so it’s very competitive.”

HP Omnistudio X27 – AIO AI Desktop with Local NPU & 4K screen

On the other hand, the HP Omnistudio X27 is an all-in-one (AIO) desktop designed to provide a complete AI experience. This device is equipped with an Intel Core Ultra 7 processor (256V/258V variant) equipped with an NPU of up to 47–48 Tops. This NPU is capable of running local AIs such as Video Auto Framing, Noise Removal, and Copilot Plus.

The 27-inch Omnistudio X27 screen with a resolution of 4K UHD (350–550 nits). This screen is also equipped with IMAX Enhanced certification and speakers that have been calibrated by Poly Studio. For memory and storage, the HP Omnistudio X27 can be installed up to 32 GB of RAM and a PCIe Gen4 SSD up to 2 TB.

In addition, the device is equipped with a 5 MP pop-up AI webcam, a sensing presence feature (presence), and digital health reminders such as Screen Time. Prices start from IDR 21,499,000 at HP.com Indonesia.

A review mentions that “Immediately fast, 32 GB RAM, 2 TB SSD, Intel Core Ultra, capable of running AI on-device without being online.”

Comparative Summary: Cheap HP AIs worth taking into account

What is the purpose of this product?

The HP Omnibook Ultra and the HP OmniStudio X27 are suitable for various groups, including:

Creator content that requires AI features such as auto-editing, zoom framing, and voice transcription directly on the device.
Remote workers who want to optimize productivity with AI.
students who need AI-based learning aids.
Users who want to get local AI performance without internet dependence.
Prospective buyers who want to try Copilot Plus technology and HP AI Companion but still on an affordable budget.

Conclusion

HP has succeeded in making AI technology more accessible to users in the entry-level segment. With prices starting from IDR 21–28 million, the HP Omnibook Ultra 14″ and HP Omnistudio X27 are an option worth considering. Both of these devices carry features that are usually only available in the flagship series to a wider market. With a strong local NPU, these two products are able to provide an AI experience smart and efficient.