Example of Shutterstock Description: Complete Guide
Shutterstock is one of the largest stock photos and video platforms in the world, which is used by millions of users to access various images, videos, illustrations, to high-quality music. Every photo uploaded to Shutterstock must be accompanied by a description and tags to make it easier to search by the user. Examples Description of Shutterstock It becomes very important to attract the attention of users, increase visibility, and of course help content appear on search results.
Why is the description of Shutterstock important?
The description on Shutterstock plays a big role in enhancing content visibility. Because the competition on this platform is very high, users must highlight their content with accurate, informative, and captivating descriptions.
- Improve Internal SEO: Proper descriptions and using relevant keywords increase the chances of content appearing in the platform search results.
- Provides context to the image: A good description provides additional information on the image, such as the situation, emotion, or purpose of the image.
- Attract potential buyers: Descriptions can help potential buyers understand better the context or usefulness of the images they see, which ultimately increases the chances of buying.
How to make an effective Shutterstock description?
Creating #ATFP_CLOSE_TRANSLATE_SPAN# Description for Shutterstock requires certain skills, especially in terms of details and relevance. Here are some important tips for creating an interesting Shutterstock description:
- Use relevant keywords
Keywords help the photo is found by the user. For example, if your photo is about “Sunset on the Bali Beach,” enter keywords such as “Sunset,” “Beach,” and “Bali.” However, avoid excessive use so as not to seem spam. - Describe the details of the drawing
The description should include the main elements shown in the figure. For example, if the picture shows “a woman smiling holding a cup of coffee in the morning,” include details such as “a woman smiling,” “coffee cup,” and “morning.” - Include emotions or related situations
The addition of emotions to the description can make the content more lively. For example, “the happiness of a child playing in the park in the summer” gives a more emotional feel than just “children playing in the park.” - Use simple and clear language
Easy-to-understand language makes it easier for users to understand content. Avoid long and complicated sentences that can confuse the reader.
Effective description structure for Shutterstock
To make it easier for users to write a good description, here is a structure that can be followed:
| Description Element | Explanation | Example |
|---|---|---|
| Image Title | Short and specific, use primary keywords. | “Sunset on the beach of Bali” |
| Brief description | Describe the important elements, emotions, or situations seen in the picture. | “Beautiful sunset view on the beach of Bali with a calm and peaceful atmosphere.” |
| Additional context | Provide additional information if needed, such as time or weather conditions. | “Taken in the afternoon in August with clear skies.” |
| Additional keywords | Add relevant but not excessive keywords to support SEO. | “Sunset, Beach, Bali, Afternoon, View, Nature” |
sample description for various types of images in shutterstock
To make it easier to understand, here are some examples of descriptions for types of images that are often uploaded to Shutterstock.
pictures of nature or scenery
Example description:
“The mountain with snow at its peak is visible from a distance, with green trees and rivers flowing in the foreground, taken in July when the sun is shining brightly.”
Keywords: Mountain, snow, trees, river, natural landscape, summer, July.
Human portrait image
Example description:
“A young woman with long flowing hair is smiling while looking at the camera, standing in the middle of the city with a skyscraper in the background during the day.”
Keywords: Woman, portrait, city, skyscraper, daylight, urban lifestyle.
product or commercial photography images
Example description:
“A new laptop with an elegant silver-colored design, placed on a wooden workbench against a minimalist white wall background, taken from an angle that shows the whole product.”
Keywords: laptop, technology products, minimalist design, work desk, white wall.
example of shutterstock description in English and Indonesian
Below are some Example of Shutterstock Description In two languages for different types of content:
| Image/video type | example of description in english | example of description in Indonesian |
|---|---|---|
| natural scenery | “A Serene Tropical Beach with Clear Turquoise Waters and White Sand.” | “Creen tropical beach with clear blue water and white sand.” |
| City and architecture | “Aerial view of modern cityscape with skyscrapers under a clear sky.” | “Modern city air view with skyscrapers under clear sky.” |
| Business Activities | “Professional team discussing business strategy in a modern office space.” | “The professional team discusses business strategy in modern office space.” |
| food and drink | “A Delicious Plate of Traditional Indonesian Nasi Goreng with Fried Egg.” | “A plate of delicious traditional Indonesian fried rice with fried eggs.” |
| family lifestyle | “Happy family spending quality time at home, playing board games together.” | “Happy family spends quality time at home, playing board games together.” |
Reasons to use English in the description of Shutterstock
As an international platform, Shutterstock mainly uses English to reach the global market. The use of English as the main description provides several advantages, including:
- easier to find by international buyers
Using English makes images or videos easier to find by users around the world, most of whom are looking for content in English. - Facilitate the application of keywords
Keywords in English are more widely used and known, allowing your content to compete with similar content uploaded by other users.
Comparison of the use of English and Indonesian in the description of Shutterstock
To help you understand when you should use English or Indonesian, here is a comparison table for the two languages in the Shutterstock description.
| Criteria | English | Indonesian |
|---|---|---|
| market reach | Global, wider | limited to Indonesian speaking users |
| Visibility potential | higher on general search | Suitable for local target market |
| Keyword complexity | easier to apply | Sometimes it’s hard to find the equivalent |
| Relevance to Local Culture | Not suitable for local content | More suitable for local cultural content |
Common mistakes in making descriptions of Shutterstock
Although it sounds simple, many users make mistakes in describing images in Shutterstock. Here are some mistakes that should be avoided:
- Excessive use of keywords: Entering too many keywords or keyword stuffing can actually reduce the quality of the description. In addition, Shutterstock has an algorithm that can recognize keyword spam.
- Descriptions that are too short or uninformative: Descriptions that are only one or two words are less effective, such as just writing “mountains” for landscape photos.
- Not using English (for the global market): Since Shutterstock is a global platform, descriptions in English are generally more effective, except for certain markets.
Tips and Tricks to Maximize the Description in Shutterstock
Some of the following tips can help your content more easily found and appealing to potential buyers:
- Use relevant synonyms: In addition to the main keywords, use synonyms that are still relevant. For example, “little children” can also be called “toddlers” or “children.”
- Apply basic SEO principles: Position important keywords at the beginning of the description to optimize search in Shutterstock.
- Include weather conditions or seasons when relevant: If the photo is taken outdoors, add weather or time information, such as “Sunset in August.”
How much does it cost to download content on Shutterstock?
Shutterstock offers several price options for its users. Generally, Shutterstock provides a subscription license or purchase per image. Here’s a price comparison table for several options:
| License type | Price ($USD) | Price (Rupiah) |
|---|---|---|
| monthly subscription | $29 for 10 pictures | IDR 440,000 |
| Purchase per image | $9 per image | IDR 136,000 |
| Package 25 Figure | $229 | Rp 3,438,500 |
Note: The prices above are estimates and may vary according to the user’s location and available promotions.
Conclusion
Creating an Effective Shutterstock Description Requires expertise in understanding images, audiences, and also how the platform itself works. By applying basic SEO techniques and paying attention to the quality of the description, users can increase the likelihood of their content to be found and downloaded. In addition, informative and attractive descriptions will give a professional impression and help buyers understand the image thoroughly.
