How to Activate AI Free Business WhatsApp for SMEs Quickly
JAKARTA —— The instant messaging platform WhatsApp Business is now launching a new feature called Business AI, an artificial intelligence service developed by Meta Platforms. This feature is designed to assist business actors in managing communication with customers automatically and efficiently.
Business AI is an Artificial Intelligence (AI) based system that is able to provide fast responses, product recommendations, and price information to customers without the need for manual replying. With this feature, businesses can answer customer questions automatically, ranging from basic information such as operating hours and location to explanations related to products or services.
In addition, Business AI can also recommend products according to customer needs, convey information about prices and promos, and answer questions about payment methods, delivery, and business policies. Overall, Business AI functions as a virtual assistant ready to work 24 hours a day to support customer service.
To be able to use the Business AI feature, business actors must meet certain conditions. Here are the main requirements:
Requirements for SMEs to use Business AI
Using WhatsApp Business
Business actors are required to have a WhatsApp Business account as part of their business activities.Features available in certain regions
Currently, Business AI is still in the testing phase and is only available in certain countries and businesses. If it is not yet available, users can register in the waiting list.Phone Number and Language Supported
The language used by AI will be adjusted to the business phone number. Therefore, not all languages are supported at this time.Approved the use of data
When enabling features, businesses must agree that conversations can be used by meta platforms to improve AI performance.
How to Activate Business AI
Eligible SMEs may follow the following steps to enable Business AI:
- open the whatsapp business application
- Go to the Tools menu (Tools)
- Choose AI Business
- Click continue and accept
- Perform authentication (fingerprint or face)
- Connect AI to Business Account
Once active, the AI needs to be trained for the response to be relevant. Entrepreneurs can provide the following data:
- Customer chat history (up to the last 3 months)
- Products Catalog of WhatsApp or Commerce Manager
- documents or photos (eg price list)
- Business website
- Additional information such as payment methods, delivery, and return policy
SMEs can also set when AI responds to customers according to business needs, ranging from all new chats, certain chats except contacts, to conversations that come from ads on Facebook or Instagram.
On the other hand, there is also a pause mode where AI keeps learning without giving an automatic reply. Business actors still have full control because they can take over the conversation at any time. When the reply is done manually, the AI will stop temporarily.
However, there are some important things to note. AI is not always active immediately and usually takes a few minutes before it can be used. The AI response is also not available in all situations.
