the price of rival byd atto 1 that can disturb competitors
BYD ATTO 1 is officially present in Indonesia, a threat to local products
BYD ATTO 1 was officially launched in Indonesia and immediately became the main concern in the GIIAS 2025 event. As an electric city car, this car attracted many visitors because of the combination of affordable prices and promising specifications.
The selling price of the BYD ATTO 1 starts from Rp. 195 million for the lowest variant, with a cruising range of up to 300 km on a full charge. Meanwhile, the highest variant is sold at a price of Rp. 235 million and is able to cover a distance of up to 380 km. With competitive prices, this car can be a serious threat to various products that are already present in the Indonesian market.
List of potentially affected cars
BYD ATTO 1 not only competes with electric cars, but also with various other types of vehicles such as city car EV, Hatchback EV, LCGC, and conventional city car. Some well-known brands that are likely to be disturbed include:
Honda Brio
- Satya S MT: IDR 170.4 million
- Satya E MT: IDR 185.5 million
- Satya E CVT: IDR 202.5 Million
- MT Hospital: IDR 248.2 million
- RS CVT: IDR 258.2 million
TOYOTA AGYA
- 1.2 e MT: IDR 173.2 million
- 1.2 g MT: IDR 180.9 million
- 1.2 g CVT: IDR 197.1 million
- 1.2 gr MT: IDR 246.2 million
- 1.2 gr MT Two Tone: IDR 248.7 million
- 1.2 gr CVT: IDR 262.7 million
- 1.2 gr CVT Two Tone: IDR 265.3 million
Suzuki S-Presso
- MT: IDR 172.6 million
- Aug: IDR 182.6 million
Wuling Air EV
- Lite Standard Range: IDR 184 million
- Lite Long Range: IDR 195 million
- Pro Long Range: IDR 252 million
Wuling Binguo EV
- Lite: IDR 279 million
- Pro: IDR 332 million
VinFast VF3
- VF3: IDR 228.65 million
the advantages of byd atto 1 that make it interesting
In addition to the relatively cheap price, BYD ATTO 1 also has several advantages that make it attractive to consumers. Modern design, advanced technology, and good performance make it an attractive choice. In addition, the fast battery charging system and wide range provide convenience for daily users.
The car also carries complete safety features, including an automatic braking system, parking sensors, and stability control. With all these features, BYD ATTO 1 is not only a cost-effective option, but also safe and convenient to use.
Challenges and Opportunities in the Indonesian Market
Although BYD ATTO 1 offers interesting value, big challenges still exist. Indonesian consumers are still very loyal to local brands and imported products that have been around for a long time. However, with competitive prices and increasingly advanced technology, BYD ATTO 1 can be an option worth considering.
In addition, increasing awareness of the environment and the need for environmentally friendly transportation is also a supporting factor. That way, BYD ATTO 1 is not just an electric car, but also part of a new trend in the Indonesian automotive industry.
