Apple Prepares Cheap MacBooks, Solutions to Move From Windows?
The development of the rumored economical price macbook
Apple is reportedly testing the MacBook model at an economical price. This process is still in the early stages of development, and there is no official information regarding the details of the specifications or the launch schedule. However, this news raises great speculation about the potential impact on the global laptop market.
If true, this low-priced MacBook can be a strategic step for Apple to attract the attention of consumers who previously prefer Windows or Chromebooks. This can open up opportunities for many people to switch to macOS operating systems.
Estimated name and price code
In a report published on November 5, 2025, it is stated that the MacBook at an economical price is being tested using the code name J700. Although still in the early stages of production, Apple seems to be preparing a new product that may be released in the near future.
Another report said that Apple might set the initial price for this MacBook by 99 US dollars (around Rp. 10 million). However, this price can change at any time depending on the development of production and market demand.
specifications and quality offered
Although referred to as the economical version, this MacBook is not completely low in quality. One aspect that will be used is a low-end LCD screen, but its size is slightly smaller than the 13.6-inch screen of the MacBook Air.
In addition, the chipset that will be used on this MacBook is predicted to be better than the M1 chip released in 2020 for the iPhone. This provides an overview of the capabilities that the cheap MacBook will offer.
target user and main function
This economical version of the MacBook is designed for casual use, such as study, college, and daily work. Not aimed at high-performance users, such as graphic designers or video editors.
Therefore, this MacBook is more suitable for users who only need the basic functions of a portable computer, without paying attention to complex technical needs.
Unclear release schedule
Currently, there is no official information regarding the release schedule for this economical price macbook. Because it is still in the early development stage, Apple may need additional time to ensure the quality and stability of the product before launching it.
However, Apple’s strategy in launching a cheap MacBook is believed to help the company’s growth more rapidly. In addition, this MacBook also has the potential to be an important tool to attract new users into the Apple ecosystem.
Why Apple Develops Cheap MacBooks
One of the main reasons Apple developed a cheap MacBook is to reach more users. Currently, the MacBooks being sold are still relatively expensive, so only certain circles can access it.
In addition, some users are still more comfortable using the Windows operating system because they are familiar with the interfaces and features available. With the presence of a cheap MacBook, Apple hopes to increase user interest to try the macOS operating system.
Conclusion
The development of this economical price MacBook shows that Apple is starting to consider the needs of a wider market. With a more affordable price and sufficient specifications for basic activities, this MacBook has great potential to attract the attention of consumers who were not previously interested in Apple products.
